Safaricom
BONGA FOR GOOD
The COVID 19 pandemic left many uncertain of the future; the most vulnerable segment of society being employees and casual laborer’s who earn daily wages. The story – Look at us – is told from the eyes of Asumini, the protagonist of our story. Her life is a waiting game; waiting for a break, waiting for a miracle, waiting for work, waiting for you. It’s what she knows best, it’s the card she’s been dealt.
POST PAY
The objective of this campaign was to drive awareness/unpack Post Pay a creative and relevant way to show customers the ease and convenience of joining PostPay, as well as the value customers can derive from the offerings. Biko crafted a witty article revolving around a couple having a rather one sided conversation where the lady talks her baes ear off as they prepare for bed, and she is quite the motormouth!
LIPA MDOGO MDOGO
The internet is a treasure trove of information, entertainment, news etc. People who are connected to the internet and are using it well are learning new skills like e.g. Farming, Small biashara, arts etc. The objective of this campaign was to create awareness that Safaricom customers can purchase a 4G smartphone (Simu ya touch) for as low as 20 bob daily.
The campaign dubbed was ‘Lipa Mdogo Mdogo’, yaani Lipa slowly bila haraka!
