Jaguar

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Ian Callum. Heard of him? He is Jaguar’s Design Director. He’s the chap who draws those cars. Callum describes the Jaguar as – wait for this – the “optimum expression of metal.” Turn that over in your mouth. Savour it. Taste the wit, marinate on it. “The optimum expression of metal.” Don’t you just love that? In essence what Callum is saying, is that metal has done many an amazing thing over time, but nothing as extraordinary as what it has done with the Jaguar. Beautiful words to describe a beautiful car. Ralph Lauren sale UK Ralph Lauren Outlet sale But hold up. To describe a Jaguar with as mainstream a word

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as “beautiful” is to undermine your own grasp of vocabulary. Jaguars aren’t beautiful. Sunsets are beautiful. Kittens are beautiful. Jaguars are much, much more. Jaguars are demanding of a better adjective. For the past few days I have been rolling around in the Jaguar XF like a kingpin. Like a Liberian warlord. Like a Niger Delta oil tycoon. You might have seen me on the road, acting like I’m the shit. Acting like I have the whole world at my pedal. Navigating that beast, through Nairobi’s pasta-traffic. Acting Ralph Lauren sale all accomplished. Looking “removed” from the mediocrity of the road. Distancing myself from the riffraff of the road; the hobos who want to cut you off, the yobs who want to race you out. That’s what a Jaguar does to you. It injects elegance into you. It forces you into character. A better character. The Jaguar XF is truly a breathless car. Ralph Lauren uk sale Ralph Lauren There are many unique features of the Jaguar XF which make this car, the alpha car of luxury cars in its range. Because a Jaguar stands for more than just machinery, to start it you won’t need a key. Keys are for vehicles that transport cattle. There is a start/stop button for that. It pulses in red, as if it’s connected directly to the very heart of this car. When you push the button, the beast stirs awake, the 3.0-litre engine purring confidently beneath you. There is no gear stick. Gear sticks are so 1987, this is 2014 baby. What they have is called a drive selector, like a rotary thingybob, which you twist to the desired gear. If you wave your hand over the glove box, which of course is a touch screen, the overhead lights are dimmed. There is a Sat Nav system, but if you try punching in Karumaindo it will definitely show an error. If you try again, the engine might die. For the ladies who struggle with reverse parking, there are rear parking sensors and blind-spot indicators. You’d have to be reversing in your sleep to prang into something. You know how at the roundabouts you meet those morons who learnt how to drive on football pitches at Sagana, the ones who will eat into your lane? When that happens the Jaguar will warn you on the screen, giving you enough time to direct the car away. If it’s cold you can heat the seats up; it gives the expression “fire under your ass” a whole new meaning. Even your steering wheel gets warm. There is of course Bluetooth enabling, audio connectivity and an iPod interface. Naturally, it has cruise control and big-ass breaks if you need to stop when a cow suddenly crosses the road before you at Mavoko. The interior is classy and uncluttered. And because it’s a 3.0litre nobody will catch you on the road. I mean nobody. But if by some miracle someone does, they won’t overtake you, they will just stare agape. In fact, of all the amazing features of this car that blew me away, none surprised me as much as the reaction the Jaguar elicited. They stared. Everybody stared. I will say this definite statement; not everybody will love the Jaguar but everybody will notice the Jaguar. You can’t say you didn’t notice a Jaguar, even if you didn’t know it was a Jaguar. There is a certain sophisticated presence that the Jaguar carries around. If you seek anonymity, don’t buy a Jaguar. Everywhere you go people will look. Passengers turned around in their seats to stare. Children pointed. Grown men in much bigger cars ogled. Watchmen saluted. Parking lots materialised from nowhere. The young and the old were united in this optical festival. Cars full of girls giggled salaciously. A few motorists hooted. Matatu drivers gawped. And the looks were all different. There were looks of awe. Of bewilderment. Of envy. Of jealousy. Of love. Of admiration. But I stared ahead. When you are in the Jaguar you don’t stare at other motorists staring at you. You remain (act?) oblivious. Curiously I have always likened cars to women, but with the Jaguar I didn’t feel like it was a woman. It felt masculine. Strong. Decisive. Fast. Fearless. Accomplished. But more importantly, cultured. There is a certain finesse about the Jaguar. The Jaguar is that guy with a bowtie, sitting in a jazz bar, sipping expensive brandy. And it elevates you, the Jaguar. It dictates your conduct. You can’t be a ratchet in a Jaguar. You can’t carry a ratchet in a Jaguar. With the Jaguar you just have to upgrade your character; you have to acquire some culture. You can’t show a finger to other motorists when you are in a Jaguar. You have to get off the middle of the road. Which means you can’t be that guy who winks at women, or ogles at them, or asks for their number in traffic. When you are in a Jaguar you have to intentionally make it a point not to acknowledge women in traffic. But if your eyes meet with another man’s in traffic, you can offer a small officious nod. Don’t worry; everybody nods back at the Jag driver. When you are in a Jaguar, you are a gentleman, in conduct and in thought. You are an esquire. The car demands more from you as a man but even more as a human being. Now I will talk about girls and this car. Or rather how girls respond to this car. I’ve always wondered why niggas with posh cars get their foot in the door with hot mamis faster than guys with kawaida cars like us. It’s not because they are smoother, or more chivalrous, or have better-looking foreheads, it’s because their cars do half the work for them. I mean, if I fork out over 5million bob for a car, the least I would expect it to do is toast me a veggie sandwich for crying out loud. Brown bread please, thank you, Jaguar. The few days I have driven this car, men have stared. Yes. But the men stared at the car mostly, and when they stared at me, it was only to confirm what kind of guy drives this kind of car. But the women stared differently. Tons of them. All age groups. Didn’t even pretend to steal glances, I saw them from the corner of my eye, staring hard. Sometimes I’d turn and I’d meet that look. It wasn’t lust. It wasn’t a come-on. It was intrigue. They had that look of – who are you? Let me tell you a true story – no garnish. One morning as I drove out of my estate, sorry, residence, I saw this girl walking to the stage. Good looking girl. Red heels. Black stockings. A laptop bag. She looked like one of those chicks at Mercury ABC who might accept your drink but will never give you their number. Come on, you know them. So I put the Jaguar to the test because I had nothing to lose. I crawled the Jaguar next to her, rolled down the window, and said verbatim, “Hey, I’m headed to Westlands, going my way?” I was a hundred percent certain she was going to say, “No, thanks,” instead she gave the car a quick lazy – but appreciative – look, turned her head to me and said, still while walking, “How do I know you won’t abduct me and steal my organs?” “You don’t.” I said. She jumped in the car. Another experiment. I did the same thing to this guy of about 25, same road in the estate. “Boss, jump in, let me give you a ride,” I said, without it sounding like I was hitting on him. He didn’t wonder if I would abduct him and harvest his organs, he jumped in and after soundlessly looking at the interior asked me what I did for a living. “I’m a journalist,” I said and he turned sharply to see if I was joking. The missus, normally unmoved by most things, accepted that this car was something. In traffic over the weekend, she saw first hand a bunch of mamis in the car adjacent to us giggling and literally staring at me. She rolled her eyes and murmured, “Why do some chicks behave like that?” And I said, “Where? What chicks?” Hehe. Even Tamms was completely awed. She wanted a ride, so on Saturday morning I opened the passenger door for her, because she is my princess, but also because the car door is heavy. Hehe. And just as she was about to step in, I said “First you have to remove your shoes Tamms,” and she turned and looked at me with confusion. “It’s a joke,” I smiled. She didn’t smile back. I went to KWS headquarters for a meeting, and a bus full of school kids from a school in Kale-land (the bus had a name like Kiptuny Primary School. Si that’s Kale?) all crowded to one side of the bus to stare down at the Jag, squealing and wowing. I can picture those kids back in class being asked by the teacher: “Which animals did you guys see at the orphanage? Yes, Kipchoge?” “A giraffe.” “Yes, Sungut?” “A buffalo?” “Good. Yes, Chelimo?” “A Chakua” “There are no Chakuas in Africa, Chelimo.” “But teacher I saw, a white Chakua.” “Tont argue with me Chelimo!” The Jaguar doesn’t leave you the same. I realised that when I (reluctantly) returned it back to RMA Group. It reminded me of those mothers who drop off their child in nursery school for the first time, hand the tots over fast and then turn away quickly, because they are afraid to break down in tears. Sanjiv, the top honcho of RMA Group, asked me what I thought of the car and I told him, “That car hasn’t left me the same. It has shifted something in me. I don’t know what, but there is a shift.” I have a pal who owns the Mercedes E350. Once in a while I will borrow it. Awesome machine. Big fan of Mercs. I have driven the Range Rover Sport once, from Kericho to Nairobi, very memorable. I have driven the Range Evoque in Zambia and The Discovery 2014 in Botswana’s Okavango Delta. All phenomenal cars. But none left me feeling abandoned, segregated and as castaway as the Jaguar. The Jaguar made me feel that I was missing out on something. That I have been missing out on something. The Jaguar embodies something spiritual. I promise you this, you drive a Jaguar and you are just never the same again. It’s like being kissed by a mermaid. “Jaguars should be perceived as cool cars and cool cars attract interesting edgy people.” Ian Callum.

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120 Comments
  1. Curiously I have always likened cars to women, but with the Jaguar I didn’t feel like it was a woman. It felt masculine. Strong. Decisive. Fast. Fearless. Accomplished. But more importantly, cultured. There is a certain finesse about the Jaguar. (You just described a woman too Biko

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  2. This ‘Chakua’ Strong.Decisive. Fast. Fearless. Accomplished. But more importantly, cultured. There is a certain finesse about the Jaguar. (You just described a woman too Bikozulu

  3. this post confirms why am single,my perfect description of a man is a jaguar!!!!! loved the post biko.

  4. “I’ve always wondered why niggas with posh cars get their foot in the door with hot mamis faster than guys with kawaida cars like us. It’s not because they are smoother, or more chivalrous, or have better-looking foreheads, it’s because their cars do half the work for them.”

    You just pierced a my ego balloon!

  5. I guess it boils down to ‘Where you from, who you know, what you make and what kind of car you in’ as TI aptly puts it.

    I think you hit below the belt here, “Curiously I have always likened cars to women, but with the Jaguar I didn’t feel like it was a woman. It felt masculine. Strong. Decisive. Fast. Fearless. Accomplished. But more importantly, cultured”

  6. Tell that honco of Jaguar that they don’t need to advertise anymore, they should refer all prospective clients to this article. And on that note, give you the Jaguar for free

    1. That to me and the kale conversation really made me crack a rib…clearly most of us should be ferrying cows!!!

  7. Hilarious, vivid description of a wonderful car. ‘My name is Jaguar Paw, and this is my forest!’ 🙂

  8. Now I know. If I see you with an expensive car, I will know its not yours. So I wont bother being jealous.
    P.S So we moved from “Stories we could tell with our eyes closed” to “The Stories That Live In Us” ?

  9. Biko I feel you,
    I felt sad on your behalf when dropping of the car at RMA,
    I was there with you throughout the whole article,its like I was driving that Jaguar!!!
    One day I will buy a jaguar!!!

  10. Brilliant article about what sounds like a fantastic car worthy of all the praise that has been showered upon it. I could literally picture myself driving it. Added to my bucket list right away!

  11. My vitz has got push to start…. It really is no big deal. The sheer size of the car means parking space does mysteriously appear from nowhere too. People stare, to see what bloke drives this little car and with what confidence, that’s intrigue. Every time I move on to different cars, I feel the shift… My wallet especially does at the gas station.

    My car costs 10% if what the jag does, but I feel its worth the very same description… It can live up to this, I should have you drive it a few days and tell me what you think… Only thing is I’m not sure where we would put your forehead!

    1. True that. The vitz would be described exactly the same, and the bigger intrigue is where do you get the machismo to drive a Vitz in town these days? As for the forehead, well, mama Tamms will tell

    2. I also stare at men who drive Vitz, and other smaller cars, because they must have the balls to do so comfortably 🙂

      1. hahaha i can relate to this but i tell this to everyone who ask me about a vitz and those small cars…”if it works for you thats all that matters just let the world go by”

  12. I love this article! I normally like your non-review articles more because they got more humour, but maybe it is because i got to ride a jaguar (as a passenger) this year on June 4th! I am not sure it was a Jaguar XF (I dont know much about cars, heck i cannot even name the types of Toyotas on our Kenyan roads) but that one opens at the top (now totally sounding like the car blonde i am), does this one you write about also do so? Or do all Jaguars open at the top? 🙂 Well, it was in Rome, Italy and i must add that i have never experienced such speed..thank God the roads were clear when the driver sped past all the other cars. Also, i thought now that it was open at the top and speeding like that, the music in the car could be lost..nope!! I think it got speakers in the headrest..or how else can one explain why the music kept playing normally like we were in a closed car..
    And the part for not having a key..ooo i so identify with that! The following morning when the driver and i went jogging..i asked, how are you gonna jog with your keys jiggling in the pocket? Now, that i look back, it was such an embarrassing question to ask in this day and age, but he he hee.. i possess an expired Kenyan driving licence but zero experience with cars so cut me some slack 😉 I am also not one of those women impressed by cars..truthfully, i know nothing about cars, but with effort, i know i can learn all there is to know, if i set my mind to. But even the driver/owner of the jaguar i rode in on the 4th of June 2014 and again on June 29th of the same year admits that it turns heads in the streets of Rome. And the reason he bought it is because he does not want to be just like everyone else because he is in a class of his own.

  13. Is this your first nice car?
    After all these inspirational posts, a Jaguar gets your panties wet? smh brotha.
    Jaguar has a reputation for over-priced unreliability in the US and Europe, where the Toyota Corolla or Nissan Altima offer heated seats, rear camera, keyless ignition, et al. Lets stop glorifying foreign product that are not only built with our raw materials, but we then line up to buy them back in finished value-added form. Whatever happened to Nyayo-1, or the new Ghana manufactured vehicles? Any woman worth her salt will value a man who invests in the future of her heritage, rather than some leather-smell-obsessed delusional afro-phobiac

    1. I didn’t just write that! Mods,please delete. I am no one to judge anyones tastes.

    2. It is interesting how the Jaguar seems to come alive in Kenya. In the U.S. it is said to be such an unreliable car, you have to buy one and a spare for when one is at the shop (garage) for repairs frequently.

  14. Good read. Always loved a Jaguar since the first day I laid eyes on one. Only wish they would have left emblem on the hood like the old school makes – sounds trivial but hey..

  15. “That’s what a Jaguar does to you. It injects elegance into you. It forces you into character. A better character.”

    Sounds like this car can raise children. How much does this car go for again?

    Very nice writeup Biko. Very, very nice. Hope the RMA guys are paying you GOOD MONEY for this.

  16. I love reading your articles….you have just made my morning 🙂 “a bus full of school kids from a school in Kale-land (the bus had a name like Kiptuny Primary School. Si that’s Kale?) “

  17. “…. Keys are for vehicles that transport cattle…!!” hehehe the things you smoke omera

  18. Wow.. What an excellent review. Pole sana for having to go back to your car…

    Could you please share the review things with us high schoolers? We promise we will write the best reviews 🙂

  19. Now, I’m quite sure I turn heads when I cycle into town on my black mamba (in a suit, no less). But this post makes me feel as if I need a jaguar. Now, where will I dig up the 8m from, I wonder… Square the price of the Blackie, meybe?

    And on the matter of Blackie, there’s this Blaqcy (Blaqy, Blakqy?) fellow on youtube that looks like he can cough up the dough for the jag…Could the jag ever alter the sheer ratchetry that man espouses?

  20. Mufasa, your vitz would look up to the Jaguar. It would cry foul and think the Jaguar to be ostentanious.

  21. A jaguar is not a man,it is that woman who is still a lady,the big woman who wears a kitenge like Orie Rogo-minus the bright bling,with grace and a red lipstick,who has an infectious laugh.Her lipstick is maroon and never comes off on cups,she walks with pride and leaves old men looking at their wives in distate and “younger” men looking at their “young” wives with hope..false hope?This woman who takes over a room/audience immediately she arrives, the one whom after her arrival you know shit is going to get sorted out,She holds her glass of wine while instructing the mama Shaniquas and auntie Dees not to forget that some guests don’t do spices and if they look at her rudely with their gelled nails,she puts the glass down and proceeds to do everything herself and somehow the party shifts to the kitchen. This woman’s husband has forgotten what his life was like before he met her,not because it has been fifteen years but because his life is so smooth..She is a jaguar

  22. Oh God Biko when I see a Jaguar, or a Bentley, those two cars got me staring with intrigue trying to find out who the owner is, what he does etc! For the Mercedes, Range Rovers.. we all know the businessmen who drive them, just meh..

    But let me also tell you that my friend drives a Vitz with no keys; you go near, it senses and opens itself when you touch the handle, and you push a button to start the engine.

    That being said, I now understand the billboard near Sameer Business Park that says you can lease a Jaguar for only Kshs. 159,999 a month. Only!

    I need money.

  23. have you seen the you tube clip of girls getting into a Lamborghini without the driver talking to them? he just stops and signals for them to enter, now i know that was not acted.

    lakini buda, push button na keyless entry ni vitu za kukustua? ? na 3ltr si chuma nzito, imekubamba lakini bado,nashangaa kwani unaendeshanga nini mzae, but hio part ya feeling the shift ime ni nice, pia mimi nilbebwa juzi kwa mkweche ya mtaani nikafeel the shift, i lost a part of me

    1. LOL thanks to you now I’ve got the line and the undertones in it. Women can so read between lines!

    2. Lol! Biko did mention that when it comes to women, guys with ‘Chakuas’ and other posh cars somehow get their foot in the door faster than guys with kawaida cars

    3. LOL! Biko did mention that when it comes to women, guys with ‘Chakuas’ and other posh cars somehow manage to get their foot in the door faster than guys with kawaida cars. This one seems to have gone all the way in….

    4. Hahaha! And the drive was on “the 4th and AGAIN on the 20 something”! It does turn heads even in the streets of Rome! Eh! Aisee, I need a Jaguar!

  24. Biko, did u get this “lakini buda, push button na keyless entry ni vitu za kukustua? ? na 3ltr si chuma nzito, imekubamba lakini bado,nashangaa kwani unaendeshanga nini mzae, but hio part ya feeling the shift ime ni nice, pia mimi nilbebwa juzi kwa mkweche ya mtaani nikafeel the shift, i lost a part of me” — heheh

    Nice Piece..

  25. I bet you must be uber embarrassed to tell even the closest of friends how much you got paid to write this article for Jaguar. Great piece. You won me over. I wasn’t a Jaguar fan but you might have changed my mind. Curious though how you did not mention its fuel economy 🙂

  26. You said 5m right? I have a spare kidney. Where do I sign up? :O Am yet to drive the jaguar but now I feel like am missing something!

  27. great review. 8 million is a good price, after all brand new corollas go for around 4-5 million?? let me now go back to skipping lunch….RMA naja

  28. ‘It’s like being kissed by a mermaid.’ The thought itself is out of this world. The ‘Chakua’ feeling might be as fascinating…

  29. Was in the ride with you till the end… I even felt sad when you returned the jag… Excellent review!!!

  30. Well crafted piece Biko! OLX PAP!?! Need to offload my ‘Motoka’ to experience the feeling of abandonment, segregation and as a castaway 😀

  31. never liked a car review more than this before. One of those articles that brings out the ghost readers like me. I tried putting my ‘new’ honda from Japan for a test and its failed miserably

  32. Cummon Biko.U jst dragged ‘Kales’ in the mud.As for me,I know them ‘hoes’ ain’t loyal and ol tht sh*t but if a lass glances at another man while in my car,that’s my cue to throw her out of the car.

  33. In an interesting twist of fate, i saw a Jag XF this morning in traffic. Well, lets say i pretended not to look, but of course i looked. And the dude on the wheel revenged by pretending not to notice that we were all noticing… “Everybody might not like the Jaguar, but everybody will notice it”. True! Good machine that one.
    Now, thats a real “panty dropper”

    1. Man B? hehehehe Biko, you too became a DJ after high school? Where is your mix-tape? 🙂

  34. Hehe, Hilarious Biko……How does a guy guest post over here?

    Here’s my latest piece http://mzee-varaq.blogspot.com/2014/08/the-nyayo-love-zone.html

  35. Hehehe….Hillarious Biko……
    How does one guest post around here? Here’s my latest http://mzee-varaq.blogspot.com/2014/08/the-nyayo-love-zone.html

  36. This – *Chakua* – Had me laughing and in tears! Biko you are at the peak of your writing powers! 🙂

  37. hahahaha. And I said, “Where? What chicks?”….bin there.done that.now am already thinking of ditching the merc c180 and paying for a test drive of this, any offers??

  38. Incredible piece of write up about an incredible ride. I honestly love the car. Have had a sight of the same.

  39. ha ha ha
    every time i read this piece i laugh again as if its my first time
    *There is a Sat Nav system, but if you try punching in Karumaindo it will definitely show an error. If you try again, the engine might die.*
    i can literally picture this
    ha ha ha

    thank you
    for a rib cracking piece

  40. Lol people in Nairobi using the words ‘nigga’ and ‘ratchet’.

    Funny article–the Jaguar XF is a nice car but not something to write home about.

  41. oh men! another car post. i guess you have to cater to your male readers too!.sigh! but it did make me crave a ride in a jaguar.

  42. how I know you’re an amazing writer? you make reading a car review feel better than making love

  43. Now I feel like a ‘riff raff’ for hooting at one the other day at the roundabout because they were taking their sweet time, I didn’t know he was assuming the Jaguar ‘personality’ LOL! Great piece as always.

  44. Biko can we get more of these reviews? I hope the folks at DT dobie give you a ring soon, and give you keys to a stunning ‘keyless’ S Class. Keep them coming, because some of us love to see a car brought to life like this.

    I don’t know about the self professed car enthusiasts roaming here, but you know you love cars if you prefer to be a taxi diver instead of being in some office.
    http://joemugendi.wordpress.com/2014/03/26/the-taxi-driver/

  45. Does it lean towards the rear? Not that I afford it but not my favorite.

  46. Finally an article about a car that left me wanting for more. Kudos Biko, you made my afternoon.

  47. You were very mean to Tamms by joking to her about removing her shoes….that really cracked me up.nice one.

  48. I could pick out so man quotes but then i’d just copy paste the whole article in the comment box. KWISHA MIMI

  49. Jaguars,just like other high end stuff,arent advertised.But Biko has broken that rule without it sounding a faux pas.

  50. “Keys are for vehicles that transport cattle.” Am officially depressed. Now where are the ambulance chasing lawyers?

    Nice piece. Your articles always make my days!